Video Production Proposal Q2 2026 — Q1 2027

Video Production Retainer

A year-long testimonial capture program paired with a high-level brand commercial — built to put Potomac Bank's relationship-driven story on screen.

Prepared For
Prepared By
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01 — Overview

Two programs.
One year of cinematic story.

A retainer-based testimonial capture program that produces eight branded client stories over twelve months, paired with a flagship brand commercial designed to elevate Potomac Bank's voice across every channel.

Program 01 Annual Retainer

Annual
Testimonials

Quarterly capture across one year. Eight thirty-second commercials, eight fifteen-second cutdowns. Authentic client stories, premium production.

$125,600 $113,040 $9,420 / month × 12
View program
Program 02 Flagship Production

Brand
Commercial

High-level, scripted commercial production. A polished sixty-to-ninety second brand asset designed to anchor digital, social, and presentation channels.

$85K — $110K Two-day production, expanded crew
View program
Real moments

Authentic client relationships, captured with cinematic intent.

02 — Program One

Annual Testimonial
Capture & Edit.

A full-year series of short branded testimonial videos highlighting authentic client stories and reinforcing Potomac Bank's relationship-driven approach.

Capture Schedule

8 days total · 2 days per quarter
  1. Pre-Paid K Pack / H&H Builders 2 days Covered under existing SOW
  2. Q2 — 2026 TBD · 2 clients 2 days Start of annual program
  3. Q3 — 2026 TBD · 2 clients 2 days Testimonial capture
  4. Q4 — 2026 TBD · 2 clients 2 days Testimonial capture
  5. Q1 — 2027 TBD · 2 clients 2 days Testimonial capture

Deliverables

Per Quarter

Two clients captured each quarter

  • 02 Thirty-second hero commercials
  • 02 Fifteen-second cutdowns
Annual Total

Twelve months of finished work

  • 08 Thirty-second commercials
  • 08 Fifteen-second cutdowns
  • 16 Color-graded final masters
  • 02 Revision rounds per deliverable
Production Standards

KM Premium Production tier

  • Multi-camera capture
  • Professional lighting & audio
  • Intentional storytelling through editing
  • Producer, DP, camera op & assistant on every shoot
Annual Production Fee · Q2 2026 — Q1 2027
$125,600 $113,040 — Save 10%

Excluding music licensing. Additional edits beyond the included two rounds per deliverable are billed at $1,000 per round with client approval.

Monthly Payment Plan
$9,420 / month
12 monthly payments
    Includes
  • Eight days of capture (producer, DP, camera op, assistant)
  • Lighting / audio package and travel
Story-led

The people behind every account, every loan, every door.

03 — Program Two

High-Level
Brand Commercial.

A standalone, polished, campaign-driven commercial designed to elevate the Potomac Bank brand, communicate trust, and create a premium marketing asset across digital, web, social, and presentation channels.

60–90sec Primary Brand Commercial
02days Production Timeline
02rounds Of Revisions Included
$85K–$110K Estimated Investment

Pricing Breakdown

Final pricing depends on creative direction, shoot days, casting, locations & deliverables
  • 01

    Creative Development & Pre-Production

    Concept development, treatment, scripting, production planning, shot list, schedule, coordination.

    $18K — $24K
  • 02

    Production — Creative Team

    Directors, producers, creative leads, on-set direction, production management for the two-day shoot.

    $12K — $16K
  • 03

    Expanded Production Crew

    DP, gaffer / lighting, sound, PA, hair & makeup, and additional crew as needed.

    $10K — $16K
  • 04

    Casting & Talent

    Casting coordination and talent for approved roles.

    $6K — $12K
  • 05

    Locations & Production Design

    Location coordination, fees, props, styling, set dressing, production design.

    $4K — $10K
  • 06

    Equipment Package

    Camera, lighting, lens package, audio support, grip gear, production equipment.

    $4K — $7K
  • 07

    Post-Production

    Lead edit, sound design, music direction & licensing, color correction, final mastering.

    $22K — $28K
  • 08

    Project Management & Contingency

    Vendor coordination, timeline management, approvals, production administration.

    $9K — $17K

Payment Terms

50% Deposit Due upon approval
25% Midpoint Due prior to production
25% Final Due upon final delivery

Additional Deliverables

The base scope includes one primary brand commercial edit. Additional versions can be added once the final concept and campaign needs are confirmed.
  • 30-second commercial cutdown$5K — $8K each
  • 15-second social / paid media cutdown$3K — $5K each
  • Vertical social version$2.5K — $4.5K each
  • Additional edit round beyond two rounds$1K — $1.5K per round
  • Additional shoot day$15K — $25K+ per day
04 — Creative Direction

Two creative concepts.
One brand. Pick the lens.

Two distinct creative directions for the brand commercial — choose the approach that best aligns with Potomac Bank's brand vision. The final scope and exact investment will be confirmed once a direction is selected and KM develops the treatment.

Option 01

"Through the Years"

A cinematic, multi-generational brand commercial that tells the Potomac Bank story through the lens of one family or customer relationship over time.

  • Follow meaningful life and financial milestones
  • Childhood, college, first home, business ownership, retirement
  • Show Potomac Bank as a long-term trusted partner
  • Emotional, cinematic, brand-forward approach
Best For

A polished brand anthem focused on trust, legacy, relationships, and community impact.

Option 02

"High-Personality Walkthrough"

A fast-paced, personality-driven commercial that highlights the full range of Potomac Bank's services through engaging, lightly comedic scenarios.

  • Central character or spokesperson guides viewers
  • Quick transitions and situational humor
  • Showcase different customer moments and services
  • Energetic, service-driven, and memorable
Best For

A campaign-style commercial that highlights personality, services, and customer experience in an engaging way.

Scope Note Final pricing depends on number of deliverables, shoot days, cast members, talent usage, location fees, production design, script complexity, scenes & setups, post-production complexity, music licensing, and additional campaign assets.

05 — Investment Summary

The full year,
at a glance.

Program 01

Annual Testimonial Program

Eight commercials & eight cutdowns over twelve months.

$125,600 $113,040 $9,420 / month × 12
Program 02

High-Level Brand Commercial

One cinematic 60–90 second commercial.

$85,000 — $110,000 Two-day production · expanded crew

Ready to move forward, or have questions on direction?

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